For whatever reason, Danes tend to think every living creature in Australia is death waiting to happen. I was first made aware of this notion when I moved to Denmark, and since then it has been a weekly occurrence. Enough is enough!
Inspired by contemporary Australian folklore surrounding the drop bear - a predatory, carnivorous cousin of the koala - I have decided to make a range of toys that plays into this commonly held belief amongst Danes. I call this range bities!
The name is Australian slang for animals that bite you. They are just as cute as they are scary. To sum it up, instead of debunking the myth multiple times each week, I have decided to play with the idea. These are some examples of early sketchs and rapid prototypes.
The HQ features a music and dance studio.